The Physical Activity Messaging Framework (PAMF) and Checklist (PAMC): International consensus statement and user guide

This paper describes the outputs of a modified Delphi study, the Physical Activity Messaging Framework and Checklist, and discusses how they can be used to create new messages, plan message evaluation, and help understand and categorise existing messages. If used consistently, the framework and checklist have potential to improve PA messaging practice by encouraging evidence-based and target population-focused messages. International Journal of Nutrition and Physical Activity 2021