Guide to evidence-based physical activity messaging and communication. Physical activity messaging and communication resource

This guide is based on the principles of the Physical Activity Messaging Framework (Williamson et al., 2021) and aims to inform the creation of messages and other communications relating to physical activity. This guide was developed through a collaboration by the University of Edinburgh and Northumbria Healthcare NHS Foundation Trust. Development of this resource was funded by the Northumbria Healthcare NHS Foundation Trust and the ESRC Impact Acceleration Grant awarded to the University of Edinburgh. Chloë Williamson 2022